Sports Marketing Manager
Red Bull
Red Bull and sport have always had a special bond since the brand was build. Our events communicate uniqueness of our brand and our athletes are our valuable opinion leaders who we dearly care about. Sports Marketing Manager is leading our sport program, designing the local strategy and executing the global one. Our Sport and Events Department (SED) is now open to welcome a new member of the team. This might be a dream job for you, if you are passionate about sports, have strategic thinking, and you are a born leader. Did you just get goosebumps? Then we might be a perfect match but please read what would make us a perfect couple below.
RESPONSIBILITIESAreas that play to your strengths
All the responsibilities we'll trust you with:
You will design, develop and improve an innovative and outstanding national event program by inventing and executing new event and athletes' projects. You will have a room to develop concepts that are tailor-made and highly relevant for regional and national consumer groups, that offer personal experiences to participants and spectators and creates unique media content. You will also seek and execute partnerships with key external partners for our events, e.g. sponsors and business partners.
You will also scout and select relevant national sports personalities with a perfect brand fit and optimise impact and efficiency via professional target setting. These co-operations needs on-going optimisation and they will be under your wings. The range of disciplines / sports / playgrounds is nearly unlimited and we would like you to explore all the possibilities. You will also work with Red Bull’s global athletes and event portfolio by using international Red Bull athletes and sending national participants (Red Bull athletes or other) to foreign Red Bull activities.
As Sports Marketing Manager you will design unique stories, interesting topics, new formats and top media content for Red Bull Media Network Team and answer all sports-related consumer requests. You will be responsible for Brand appearances in national sport programmes according to international benchmarks and guidelines. You role will be to establish Red Bull as a credible and functional beverage in the national sports landscape (sport scenes, opinion leaders, sport industry, agencies, media, federations / associations, authorities etc.).
You will run an extremely motivated national sports department by: challenging and developing skills and knowledge of one subordinate – Sport Specialist; cooperating with top professional and innovative external partners, freelancers and agencies. You will run the national sports department with high Red Bull standards in terms of professionalism, wit, cleverness, efficiency, budget transparency, legal, sales orientation and creativity.
EXPERIENCE
Your areas of knowledge and expertise
that matter most for this role:
- At least 3 years of previous work experience in sports industry, sport, events or marketing agency, sport institution or federation, or as a sport journalist, professional athlete or trainer.
- Fluency in English and Slovak (verbal & written).
- Proficient in Word, Excel, PowerPoint.
- Proven project management skills - ability to design and organize events and projects of all scales. Able to pursue a global / local company vision: management of strategic, marketing, communication, logistic, finance, legal and sales-oriented challenges.
- Ability to select, service and manage athletes based on sportive performance, marketing and communication facts.
- An understanding of sports-performance, specialist knowledge and experience.
- Excellent relationship building skills.
- Excellent verbal, written and presentation skills.
- Team player with strategic thinking, creative and open to new things, self-motivated and focused on delivering results/ KPIs.
- Sporty, self-conscious, motivated, capable of working in a team, leadership quality.
- Driving License B.
- Travel 0-10%